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The website states the following, "Asian Trusted Name With European Technology." We viewed that the web site stated " I-Chem Solution Group of Companies are committed to identifying the needs of its customers and fulfilling them through the effective application of Specialty Chemicals Technology." It also said " The Company strives to enhance the profitability of businesses by providing effective Total Water Management Program through. Providing state of art, High quality treatment chemicals. Providing solutions to all water related problems." The header had water as the highest ranking search term. This keyword is followed by treatment and Malaysia provider. which isn't as urgent as water.